On 19 October 2016, MPEG will host a workshop in Chengdu, China, to discuss its roadmap for standardization activities. Industry Executives from the Region will talk about their views and thoughts on emerging media technologies, products and services. Topics include the capture, distribution and consumption of novel immersive TV and media and services, Virtual and Augmented Reality, and more. They will also lay out their needs for media standards, in particular MPEG standards, in the 2020 time frame.
MPEG representatives will present MPEG’s ongoing work and 5-year plan. The talks and presentations will be followed by a discussion on developments in media and standardization requirements, in which the audience can participate.
The workshop is co-located with the MPEG meeting in Chengdu, taking place on the Wednesday afternoon of the MPEG week. The location and time are:
California Garden Hotel（加州花园酒店).
No.258 Shawan Road, Jinniu District
Chengdu, 33 610031, China
Wednesday, 19 October 2016, 14:00 – 17:30 hours
While MPEG meetings are normally accessible to MPEG delegates only, this workshop is open to any interested party. It is free of charge. If you are interested in participating and you are not an MPEG delegate, then please see below for contact details.
Program
The program will consist of a series of talks from the invited executives, and a presentation of MPEG’s 2020 Roadmap, followed by a panel discussion with the speakers and the audience. The exact order and titles will be announced shortly, in an update to this document.
Chairs
José Roberto Alvarez Director, Strategy and Planning at Huawei R&D, USA and Co-chair, MPEG Roadmap Activity
Rob Koenen Principal, TNO, and Co-chair, MPEG Roadmap Activity
Invited Speakers
Chieteuk Ahn Senior VP Broadcasting, Media R&D Center, ETRI
Wenfei Jian Senior Expert, Alibaba Cloud, Alibaba Group Holding Limited
Zhang Pei Director of Home Internet Research Center for China Unicom
Toshiyuki Ogura Distinguished Engineer, Sony Corporation
Raymond Pao Vice President VR New Technology, HTC
Wenbo Sun CEO, LetinVR Digital Technology Company
Yuji Yamana Senior Engineering Manager, Japan Broadcasting Corporation (NHK)
Wenjun Zhang VP, Shanghai Jiao Tong University
MPEG Speakers
Leonardo Chiariglione Convenor, MPEG
Rob Koenen Co-chair, MPEG Roadmap Activity
Organising Committee
José Roberto Alvarez Director, Strategy and Planning at Huawei R&D, USA
Leonardo Chiariglione Convenor of MPEG, Italy
Thierry Fautier Vice President Video Strategy, Harmonic; President Chair, UHD Forum, USA
Tiejun Huang Professor and Director of the Institute for Digital Media Technology, Peking University, China
Rob Koenen Principal, TNO, The Netherlands
Jeayeon Song Director Multimedia Standardisation, Samsung, Korea
Teruhiko Suzuki Senior Manager and Distinguished Engineer at Sony Corp, Japan
Contact
If you want to attend the workshop and you are not an MPEG delegate, please contact
Rob Koenen at rob.koenen@tno.nl.
For information on the local logistics, please contact:
牛朝晖 (Sunny Niu)
+86 139 012 135 77.