The Moving Picture Experts Group

Brainstorming panel discussion session on future video coding

Tuesday, 21 October 2014 - 12:00pm to 4:00pm
Strasbourg Convention and Conference Centre
Place de Bordeau
99999 Strasbourg

Brainstorming panel discussion session on future video coding

As planned at MPEG 109 (Sapporo, JP), a brainstorming panel discussion session hosted jointly by MPEG and VCEG will be held in conjunction with their upcoming meetings in Strasbourg, France. The event will be held on Tuesday 21 October at 2:00 p.m. (1400 hours) and will be open to interested parties.

The session will begin with brief remarks by invited panel guests from some of the key members of the video industry community, followed by Q&A and open discussion of the topics.

Specific questions requested to be addressed by the panel members include the following:

  1. How much additional compression (compared to HEVC) do you foresee to be needed for your market(s)? What are the desirable frame rates and resolutions?
  2. What should be "the bar" to surpass to make a new standard? (in terms of tradeoff of compression benefit versus complexity, compatibility with existing designs, etc.)
  3. How would it affect your business (and in what time frame) if a new video codec would deliver 25% reduction in data rate for the same video quality compared to HEVC?
  4. Do you see market segments where HEVC may not be successful due to lack of functionality?
  5. What will be the applications with highest amount of video data delivery 5-10 years from now?
  6. What would change if the industry uses the new codec as (partly or totally) royalty-free?

The list of panel members is as follows. (A small number of additional panel members have been invited to participate, but their availability has not yet been confirmed.)




Roger Bolton


 Head of Special Projects, Business Line Compression

Harald Alvestrand


Standards coordinator

Zhong Luo


Director, Huawei West Europe Industry & Standards Dept

Anne Aaron


Leader, Video Algorithm Team

Stéphane Pateux


Director of Research Domain “Customer Experience & Devices”

Paul Torres


Sr Dir, Product Management

Jeonghoon Park


VP, Advanced Media Lab.

Questions regarding arrangements for the discussion may be addressed to members of the organizing committee:

Gary J. Sullivan (

Jens-Rainer Ohm (

Jörn Ostermann (

Youngkwon Lim (