Program of the MP20 Workshop on MPEG Roadmap

Co-located with the 116^th MPEG Meeting, 19 October 2016, Chengdu, China

California Garden Hotel（加州花园酒店).

No.258 Shawan Road, Jinniu District

Chengdu, 33 610031, China

Wednesday, 19 October 2016, 14:00 – 17:30 hours

On 19 October 2016, MPEG hosts a workshop in Chengdu, China, to discuss its roadmap for standardization activities. Industry Executives from the Region will talk about their views and thoughts on emerging media technologies, products and services. Topics include the capture, distribution and consumption of novel immersive TV and media and services, Virtual and Augmented Reality, and more. They will also lay out their needs for media standards, in particular MPEG standards, in the 2020 time frame.

MPEG representatives will present MPEG’s ongoing work and 5-year plan. The talks and presentations will be followed by a discussion on developments in media and standardization requirements, in which the audience can participate.

Please note that the exact order of speakers is subject to change

Opening Address	Leonardo Chiariglione, Convenor, MPEG
MP20 Roadmap	Rob Koenen; José Roberto Alvarez, MPEG
AVS related standards and testing	Wenhui Dong, SARFT
Current status and prospects of K-UHD with new media services	Chieteuk Ahn, ETRI
8K broadcasting toward Tokyo Olympics	Yuji Yamana, NHK
Break
Future of Video Evolution	Toshiyuki Ogura, Sony Corporation
Future Media Network in the 5G Era	Wenjun Zhang, Shanghai Jiao Tong University
Emerging Markets, Specialized Standards	Wenfei Jiang, Alibaba Cloud
Break
Virtual Reality—A new way of entertainment	Wenbo Sun, LetinVR Digital Technology Company
Virtual Reality: The New Era of the Future World	Raymond Pao, HTC
Discussion

 

Dr. Chieteuk Ahn, Current Status and Prospect of K-UHD with New Media Services

UHDTV is indisputably one of the hottest (immediately deployable) new media services today. Commercial UHDTV services over cable, satellite, and IPTV has been provided in Korea since 2014. Technical standard for the terrestrial UHDTV broadcasting based on ATSC 3.0 was recently approved by Korea Communications Commission. Future service plan of terrestrial UHDTV is introduced including a new media service, Ultra Wide Vision, over K-UHD. This talk concludes by presenting one of our envisioned new realistic media technology, Teramedia.

Mr. Wenfei Jian, Emerging Markets, Specialized Standards

Digital media has become everywhere in people’s life these years. On Alibaba Cloud, the support of video service has contributed to the customers from many new industries such as e‑commerce, gaming, e-education and social networking. MPEG standards have shown their universality in various scenarios emerged. Some of the industries, however, are still calling for revolutionary innovation for their business. For instance, live gaming broadcast requires video streams at high resolution, high framerate and particularly clear texts at acceptable bitrates. Big data computing platform requires video format to be friendly to visual computing. VR industry is in need of a breakthrough in the compression efficiency and viewing experience of VR content. As we see, a number of markets were born under the common standards of media technologies, and they will flourish with specialized standards optimized for their scenarios. I will talk about the new requirements from these emerging markets, and from the traditional markets as well.

Video resolution evolution seems to never end.  But, it is not the only one item for video evolution.  What is happening on video, and the future of video will be shared with you.

Mr. Wenbo Sun, Virtual Reality—A new way of entertainment.

Virtual reality is no longer part of some distant future, it's too early to know what it is or what it will be. Back to reality, it's not easy to make it real. So I will lead everyone into the production process of the first VR film and live show in China in order to share how did my group use virtual reality to tell stories.

Mr. Yuji Yamana, 8K broadcasting toward Tokyo Olympics

8K Technology has been developing very quickly in Japan and NHK is a leading position for 8K productions. NHK has been covering number of  major events, such as 2016 Rio Olympics, in 8K. And 8K experimental broadcasting via the satellite successfully started on August 1st. I'll show you the quick overview of the current status in 8K productions and future trials toward 2020 Tokyo Olympics.

Prof. Wenjun Zhang, Future Media Network in the 5G Era

There has been a lot of discussion on 5G high quality video services. The broadcast technologies are evolving to the future media network with higher definition, higher efficiency and higher flexibility. Future media network will target for unified media encapsulation, unified protocol stack and convergent networking co-working with 5G. The presentation will describe the current status of broadcast industry, the evolving status of future media network technologies and some consideration on future media network in 5G era. Some latest research and development achievements will also be presented as well.

Other Abstracts to be added when available

Dr. Chieteuk Ahn, Senior Vice President, Broadcasting Media Research Laboratory ETRI

Dr. Ahn is Senior Vice President, Broadcasting  at ETRI’s Media Research Laboratory. He also chairs the MPEG Forum in Korea.

Wenhui Dong, Deputy Director of Research Institute of Radio and Television, Academy Of Broadcasting Planning, State Administration of Press, Publication, Radio, Film and Television

Wenfei Jiang, Senior Advisor, Alibaba Cloud, Alibaba Group Holding Limited

Wenfei Jiang serves as a Senior Advisor at Alibaba Cloud and leads the R&D team of video service. His past experience in video industry covers academic research, algorithm development and product design. He is the author of several top journals/conferences such as IEEE TIP, and also contributes to 40 international inventions. He is the architect of Taobao video hosting platform, YUNOS-STB video, and Apsara Video Cloud. His team strives to offer the best video viewing experience at the minimum cost of the service provider. Their services, including VOD, Live, Transcoding, FRC, Video Recovery, are purchased by over 10000 enterprise users and millions of end users.

Mr. Toshiyuki Ogura, Distinguished Engineer, Sony Corporation

Working for Sony since 1983 as the engineer of design and development of visual related products especially TV.  Currently, working for Technology Strategy Section at Sony Visual Products as Chief Distinguished Engineer to establish a strategy, also to introduce and develop new technologies like HDR.

Raymond Pao Vice President VR New Technology, HTC

鮑永哲先生為台灣大學機械工程研究所與美國南加大電機研究所雙碩士。在美國服務數年後，鮑永哲先生於2003年回台加入HTC迄今，曾任HTC執行長特別助理，現任HTC虛擬實境新科技部門副總經理，對電子產品使用者體驗與科技演變夙富經驗，在2006至2008年與谷歌安卓團隊合作開發全世界第一隻安卓手機，後續負責HTC安卓機種系列軟體開發。鮑永哲先生目前除擘畫HTC在虛擬實境方向的科技藍圖與夥伴策略外，同時也負責亞太區的市場方案與戰略合作，以建立HTC虛擬實境產品的品牌價值與市場份額。

Mr. Raymond Pao is responsible for VR technology, strategic partnership, VR business in Asia Pacific, as well as creates the exceptional product and brand value on HTC Vive. He has abundant experience and knowledge in consumer electronics and technology. From 2006 to 2008, he worked with Google Android team and developed the world first Android Smartphone and was in charge of software development in Android platform. Mr. Pao received two Master Degrees in Mechanical Engineering from National Taiwan University and Electrical Engineering from University of Southern California.

Wenbo Sun, CEO, LetinVR Digital Technology Company

Wenbo Sun is the founder, chairman and CEO of LetinVR which is committed to the AR/VR video content innovation and implementation.

Sun is a serial entrepreneur and was most recently Technical Director at Arounder. He led LetinVR, a VR startup, acquired 31.5M RMB in Pre-A from three listed companies and created the VR movie “Chosen” which is the first virtual reality movie in China.

Mr. Yuji Yamana, Senior Engineering Manager, Japan Broadcasting Corporation (NHK)

Mr. Yamana’s career at NHK includes the following positions:

• 1998: Camera/System Engineer of NHK News Technical Center, Outside Broadcast Engineering Dept
• 2001: News Coverage Center, News Department
• 2008: Technical Correspondant of NHK General Bureau of America, NY
• 2012: Senior Engineer of  NHK News Technical Center, Outside Broadcast Engineering Dept
• 2016: Senior Engineering Manager of Planning Division

Dr. Pei Zhang, Director, Home Internet Research Center, China Unicom

Prof. Wenjun Zhang, Director General, Cooperative MediaNet Innovation Center Shanghai Jiao Tong University

Prof. Wenjun Zhang received the B.S., M.S. and Ph.D. degrees in electronic engineering from Shanghai Jiao Tong University. From 1990 to 1993, He worked as a post-doctoral fellow at Philips Kommunikations Industrie AG in Nuremberg, Germany, where he was actively involved in developing HD-MAC system. He successfully developed the first Chinese HDTV prototype system and was one of the main contributors to the Chinese Digital Television Terrestrial Broadcasting Standard. He holds more than 40 patents and published more than 110 papers in international journals and conferences. Prof. Zhang’s main research interests include digital video coding and transmission, multimedia semantic processing and intelligent video surveillance. He is the director general of Cooperative MediaNet Innovation Center (CMIC), an excellence research cluster affirmed by the Chinese Government. He also served as the chairman of Management Committee of Future of Broadcast Television Initiative (FOBTV) from 2015-2016.

Dr. Leonardo Chiariglione, Convenor, Moving Picture Experts Group

Leonardo Chiariglione obtained his Ph. D. degree from the University of Tokyo.

During his career he launched several standardisation initiatives, such as MPEG in 1988.

He is currently CEO of CEDEO.net, a company advising multinational companies and developing its own portfolio of technologies, products and services, such as wim.tv (http://wim.tv/). He is the recipient of several awards: among these the Eduard Rhein Foundation Award, the IBC John Tucker Award, the IEEE Masaru Ibuka Consumer Electronics Award and the Kilby Foundation Award.

José Roberto Alvarez, Strategy and Planning at Huawei R&D, USA

Mr. Alvarez co-chairs the MPEG Roadmap activity together with Mr. Koenen

Rob Koenen, Principal Advisor, TNO

Rob Koenen is a Principal Advisor for TNO, a leading Research Institute in The Netherlands. His activities include the development of multimedia technologies, systems and standards, and their application in novel equipment and services. Mr. Koenen received his MSEE (‘ingenieur’) degree from Delft University of Technology in The Netherlands where he studied Information Theory. Mr. Koenen chaired MPEG’s Requirements Group for almost 10 years, and played a key role in the development of the MPEG-4 standard. He initiated the MPEG Industry Forum in 1999, and served as its President for the first five years, successfully working to bring MPEG-4 technology from a paper specification to a dominant market force.  Currently, Mr. Koenen is a Steering Group member and Treasurer of the HbbTV Association. Rob holds a number of patents on automated video quality assessment and media orchestration, and is the recipient of the 1997 KPN Research ‘Diana’ award for outstanding research.

Mr. Koenen co-chairs the MPEG Roadmap activity together with Mr. Alvarez.

José Roberto Alvarez	Director, Strategy and Planning at Huawei R&D, USA
Leonardo Chiariglione	Convenor of MPEG, Italy
Thierry Fautier	Vice President Video Strategy, Harmonic; President Chair, UHD Forum, USA
Tiejun Huang	Dean of the Department of Computer Science and Technology and Director of the Institute of Digital Media, Peking University
Rob Koenen	Principal, TNO, The Netherlands
Jeayeon Song	Director Multimedia Standardisation, Samsung, Korea
Teruhiko Suzuki	Senior Manager and Distinguished Engineer at Sony Corp, Japan